Motrin, Who’s Feeling The Pain Now?

By admin | November 16, 2008

It is an amazing thing when a huge corporation that spends millions of dollars on advertising and marketing every years comes out with a campaign that is so blatantly off target, offensive and down right ridiculous!

If you haven’t seen Motrins new video campaign make sure to view them here:

Motrin Videos

In these two campaigns Motrin directly insults baby wearing Moms and Dads then goes on to say that Moms don’t say what’s on their minds!

I am a Mom of four girls. What makes my situation unique is that I am also a New Old Mom. Being just a little bit older, my husband and I definitely have a few more aches and pains then I did when I was younger. The one thing we would never consider a pain or a burden is the bonding that experienced with all of children carrying them in slings and on backpacks.

The thought that Motrin would claim that baby carrying was a fashion statement is absurd and ridiculous. Tell that to my husband as he totes my 2 year old around with him daily! In theory, having a way to share experiences with your children is revolutionary not back breaking.

Slings and papooses have been used for centuries.

We had three children in three years. Taking the girls to festivals, parks, hiking and just through the grocery store was made possible with these carrying devices!

Twitter Moms were in an uproar last night about this issue. One of our Friend Friends, Katja Presnal made an amazing video documenting this:

Twitter #MotrinMoms Response

By the way, did you know it was International Baby Wearing Week?

In the second video, if you haven’t seen it yet go back to:

Motrin Home Page

and click “Watch Motrin’s Children’s”.

In this video, the campaign is stating that Moms don’t say what’s on our minds and if we did then we should be committed.

Well, Motrin, we are saying exactly what’s on our minds and I think it may be some people in your Marketing Department that will need to be committed!

What this New Old Baby Wearing Mom (and Dad) will commit to is boycotting Motrin products!

Hell has no fury like that of a Blogging, Twitter Mom scorned! Hear that fury hear:

The Crunchy Domestic Goddess

LadyBug Landings

Kelby Carr

Shake The Salt

Aloha Arleen

Mom Fuse

Echo Child’s Play

Perfectly Natural Photography

Jessica Gottlieb

Magic and Mayhem

Just Add Color

Instinct Parenting

The Smart Mama

Land of Loving

Parenting Help Me

And I am sure that in the next 48 hours this list will grow and grow!

I hope that Motrin IB works as well on PR nightmares as well as it works on Baby wearing Backaches!

Don’t mess with Mommy Bloggers, the list goes on…

Organic Mania

Single Mom Melt Down

Cutie Booty Cakes

Buzz Marketing Daily

Keep It Classy Jen

PMKU-Pamela Kramer

Problem Solving Mom

Leopard Spots

Super Momz

Parental Guidance Required


Dryer Buzz

Orient Lodge

Suburban Oblivion

Heather Products

Merry Cricket

Midget Invasion

Small Dots

The Intrepid Mompreneur

Trail Mix

Jeremy’s Corner

Truthful Politics

Mercantile Spark


A Flickr Group

Gohn Family at Gohn Crazy

A Cafe Press Shop

Instinct Parenting

5 Minutes For Mom


Thaden Pierce

TJ Sondermann

Mama’s Nest

Wallet Pop

Endless Forms

A Little Bit Of Green

Frogger: The Hoppings Of My Mind

Mama Divas

Adventures In Crunchy Parenthood

Most Traveled Mom

Skimbaco Lifestyle

Thought Industry

Just Our Thoughts

Moonmette’s Mama Mentor Blog

Wife and Mommy

Atlanta Lovings

Windershins To Wednesday

Follow the Fury over at MotinMoms on Twitter

If you have done a post and would like to be added to this list please use the Contact Form or Twitter Me

Natural Pregnancy Project

Jen’s Genuine Life

Crazy Adventures In Parenting

The Many Hats

Prairie Mama

Motherhood Uncensored

It All About The Hat

Healthy, Wealthy Moms


Twitter Maven

Mums The Wurd

Conscious Breast Feeding Connections

On Living By Learning

Bamboo Women

I Could Cry But I Don’t Have Time

Media Caffeine

Automatic Moms

Marketing Pilgrim

Hollywood 2020 (for a different perspective and Motrin’s reaction)

Pistascio-Laura Fitton (great post from a marketing perspective)

Mashable (another PR view with response tactics)

Peter Shankman (a great review)

Fast Company

13 Responses to “Motrin, Who’s Feeling The Pain Now?”

  1. Jennifer Taggart Says:
    November 16th, 2008 at 11:39 am

    I didn’t watch the children’s version the first time. . . now I’m even more pissed.


  2. threeundertwo Says:
    November 16th, 2008 at 11:59 am

    Love the links! Glad somebody is collecting them all in one place.

  3. KarenKramer Says:
    November 16th, 2008 at 12:10 pm

    My Momma used call something this stupid…”Having a brain fart”.

  4. Pamela Kramer Says:
    November 16th, 2008 at 12:16 pm

    I had not seen the second video! I get what they were trying to do but geez did they miss the mark.

  5. Claudia Says:
    November 16th, 2008 at 12:25 pm

    It’s quite obvious to me that the Motrin company is trying really badly to sell pharma to the mom market.

    Seriously slinging your baby never hurt and as for fevers they are a reaction in the body and come back to normal all by themselves. I never medicated for fever, and I slinged my twins a lot. Some times one in the front and one in the back when my friend wasn’t there to sling one!

    Just goes to show that the pharma companies will stop at nothing to generate profits.

  6. Renée aka Mekhismom Says:
    November 16th, 2008 at 2:33 pm

    This is a great post! I am not yet 40 but I am an older mama (I think AMA qualifies). I am outraged by the ad campaign and posted about it also.

  7. Emily Jones Says:
    November 16th, 2008 at 3:00 pm

    Great post! Here’s my blog post if you want to add to the list:

    I’ll link you up on mine.

  8. Keep It Classy, Jen Says:
    November 16th, 2008 at 5:08 pm

    Love the post! Glad to see mommy bloggers and women in general working together to bring to people’s attention!


  9. LaDonna Says:
    November 16th, 2008 at 7:26 pm

    Thanks for the link to me!

  10. Steph @ Problem Solvin Mom Says:
    November 16th, 2008 at 8:17 pm

    Great post!

    I’ve always been one to speak my mind anyway, but especially about something as outrageous as this!!

  11. Nancy Sutherland Says:
    November 16th, 2008 at 8:59 pm

    Thanks for taking the time to rally the mom troops over this outrageous ad! Moms have been carrying their babies like that since before they had Advil! What about Daddies that wear the backpack or sling? Do they need help too? So out of touch- this ad!

  12. Sandra Foyt Says:
    November 16th, 2008 at 10:40 pm

    Amazing! Twitter Moms are a heck of a power for good.

  13. Terri Says:
    November 19th, 2008 at 9:50 am

    Motrin’s controversy will either bring more customers or not but either way it was brilliant strategy, look how they have us all talking, look how viral this has become, add my Blog to the list please of anti-motrin.
    I use another pain-killer that is much more effective anyway and its natural see my blog for info.